Html5 Transformation for Taylor Design
Optimized for mobile devices and cross-compatible with all of the major web browsers.
Creative/Marketing Director Primary Responsibilities: Sr. Designer Design Systems Management: Developed and maintained a unified visual language for SVB’s corporate identity, streamlining the production of marketing materials across regional offices. Creative/UI Designer Corporate UI Redesign: Orchestrated the complete end-to-end redesign of the corporate website, improving information architecture and user navigation for both mortgage and real estate clients. 02/2002 -12/2002 San Diego, CA Consulted with business owners to develop original brand identities and visual assets that effectively communicated their unique value propositions.
Taylor Design Group
01/2007 - Present Dallas, TX
- Define the visual identity and execute creative direction for the entire brand portfolio.
- Ensure consistency across print, digital, environmental, promotional, and in-store marketing materials.
- Help evolve existing brands while supporting the launch of new concepts and initiatives.
- Develop creative strategies that strengthen brand awareness and support revenue growth.
Marketing & Design:
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Oversee the development of advertising campaigns, collateral, social assets, event materials, and other marketing projects.
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Review creative work throughout the design process to ensure quality, consistency, and alignment with business objectives.
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Present creative concepts and recommendations to senior leadership.
Vendor & Project Management:
- Direct all aspects of print production, from planning and vendor selection through proofing and final delivery.
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Partner with printers, photographers, and outside agencies to produce high-quality materials.
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Establish production standards that improve efficiency, reduce costs, and maintain brand consistency.
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Ensure projects remain on schedule while meeting quality and budget expectations.
Leadership:
- Lead, mentor, and support a multidisciplinary creative team, including graphic designers and web development resources.
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Coordinate outside creative partners as project needs require.
- Establish priorities, allocate resources, and create an environment that encourages collaboration, and accountability.
Technology & Innovation:
- Collaborate on website strategy, user experience, digital marketing initiatives, and online brand presentation.
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Help identify new technologies and AI-driven tools that improve creative workflows and increase team productivity.
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Support the ongoing evolution of digital platforms while maintaining a consistent brand experience. Silicon Valley Bank
11/2004 - 08/2006 Santa Clara, CA
Localization & Design: Managed the end-to-end design process for translated collateral, ensuring technical accuracy and visual alignment for global banking partners.
Multilingual Market Expansion: Spearheaded the design and visual translation of collateral materials for international stakeholders, maintaining brand integrity while adapting for cultural resonance.
Professional Service Delivery: Consulted with internal stakeholders to provide creative solutions that aligned with the bank’s sophisticated brand positioning and high-net-worth client base. Infoloan/Infohome Mortgage & Real Estate
12/2002 -11/2004 San Jose, CA
Agent Productivity Tools: Developed and maintained an internal ASP-based intranet portal, streamlining content delivery and communication for hundreds of agents and external clients.
Lifecycle Design Management: Managed the full product lifecycle for physical and digital assets, from conceptualizing branding and package design to interviewing and managing high-volume vendors.
Design for Scale: Created standardized marketing templates and UI components that allowed individual agents to deploy high-quality, on-brand newsletters and advertising materials autonomously.
Global Market Launch: Strategically designed and launched multi-market websites and localized collateral to support the company’s expansion into key international hubs, including Beijing and Shanghai. Freelance Consultant
Optimized lead generation by integrating tracking tools (Google AdWords) and analytics to refine marketing strategies.
Streamlined digital delivery using ReachMail and other frontier technologies to ensure project milestones were met ahead of schedule.
Maintained high-level quality control across all media, overseeing the transition from digital concepts to physical print and industrial products.
- Proficiency with HTML, CSS, generative AI tools, Figma, Canva, and Javascript.
- Creating visually appealing web pages and marketing materials.
- Expert in Adobe Creative Suite, focusing on Corporate ID, UI/UX, and retail packaging.
- Familiar with website building tools such as WordPress, Shopify, Volusion, etc.
- Testing cross-browser, cross-platform and cross-device compatibility for inconsistencies.
- Conducting observational user testing, and reviewing designs against usability heuristics.
- Understanding network security importance and improvising cyber security measurement throughout.
- Developed and implemented an award winning image building marketing campaign for Taipei Water Institute in 1996.
- Pro-Bono Creative Consultant at Catchafire. Partnered with high-impact nonprofits to deliver professional-grade design solutions. Translated complex nonprofit missions into compelling visual assets.
- Member of International Academy of the Visual Arts.
