Html5 Transformation for Taylor Design
Optimized for mobile devices and cross-compatible with all of the major web browsers.
Art/Marketing Director Sr. Designer Creative/UI Designer 02/2002 -12/2002 San Diego, CA
Taylor Design Group
01/2007 - Present Dallas, TX
- Recreated branding for the company and transformed from html4 into html5 optimized for mobile devices.
- Completely redesigned the informational
website.
Planned, designed and launched the company e-commerce site featuring over 300 products.
- Strong knowledge of building and maintaining an online store and creating promotional materials such as weekly newsletter and online specials.
- Overseeing the video/photography production and editing for new product line.
- Integrate with YouTube for product video demos on both official and e-commerce web site.
- Managing company's social media and proficient with SEO.
- Extremely familiar with Amazon's Vendor Central System.
- Managing and analyzing web statistics and generating traffic for official site and the online store by using the most cost effective frontier technology.
- Introduced email campaign programs and created all templates to help build the client base and conducting A/B testing to help optimize website performance and conversion rates.
- Design all of the company marketing materials. Silicon Valley Bank
11/2004 - 08/2006 Santa Clara, CA
- Designed and developed corporate identity materials.
- Helped SVB designing and translating collateral materials.
- Maintained the highest quality of service and professionalism in delivering advertising and collateral materials to all areas of the company. Infoloan/Infohome Mortgage & Real Estate
12/2002 -11/2004 San Jose, CA
- Designed and developed marketing materials as requested by individual agents such as newsletter and billboard design.
- Updated intranet content using ASP for agents and clients.
- Completely redesigned corporate website.
- In charge of package design from concept to completion.
- Interviewed and selected potential vendors, including: printing companies, paper
factories, advertising companies, etc.
- Designed and created multiple websites and collateral materials to support sales efforts of new markets in Beijing, Shanghai, etc. Freelance Consultant
- Understand client’s business needs to develop original art work to suit those needs.
- Industrial design experience using ReachMail on-time delivery tool.
- Familiar with Google Adwords and WebTrends to track marketing leads and reports.
- Participated in developing the concept and creation of corporate brand identity, visual communication of marketing campaigns for print and web.
- Maintained relationships with outside vendors to secure the most cost-effective products and services.
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Assured quality control of final materials.
- Interpreting graphic visual or interaction designs in proficiency with HTML, CSS, and Javascript.
- Creating visually appealing web pages and marketing materials.
- Programming interaction with JavaScript and jQuery.
- Familiar with website building tools such as WordPress, Webflow, Volusion, etc.
- Testing cross-browser, cross-platform and cross-device compatibility for inconsistencies.
- Conducting observational user testing, and reviewing designs against usability heuristics.
- Understanding network security importance and improvising cyber security measurement throughout.
- Developed and implemented an award winning image building marketing campaign for Taipei Water Institute in 1996.
- Excellence award for anti-smoking campaign poster (national championship) in 1995.
- Member of International Academy of the Visual Arts.
